For this project, we held a “mock” media day with members of the SCAD Equestrian team to provide images to be used in graphics throughout the season

This, paired with photos from our competition season, allowed for a subtle rebrand that brings SCAD EQ to the standards of major teams such as Auburn, Texas A&M, and Georgia.

This personal project aimed to expand upon SCAD Equestrian’s existing brand and take their online presence to the level of D-1 competitive riding teams through compelling graphics and dynamic photography.