SCAD BEE-LIEVE
CLIENT
SCAD Equestrian
TYPE OF CLIENT
Social Media Management | Graphic Design | Creative Direction
CATEGORY
Social Media Management | Sports Graphic Design
BRIEF
To elevate the social and promotional presence of the Savannah College of Art and Design’s Four-Time National Champion Equestrian Team.
WHAT WE DID
Completed an overhaul of existing digital media, planned shoots for content creation, and created a
brand strategy for the 2024-2025 Equestrian Season.
RESULT
Alongside my fellow teammate and the photographer of all of our images, we established a clear visual identity highlighting the strength, resilience, and grit of the SCAD Equestrian team. Our work on social media resulted in
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Follower Growth increasing by 188%
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Follower Growth continued to increase by 21% in the following months
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In the four months we were in charge of social media management, we saw a retention of over 300 new followers
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Our average post views ranged from 7,000 - 15,000, which was an increase on the previous 2,000 - 8,000 views.
